About Divot Parade

Golf goods for the rest of us.

Divot Parade is a golf brand built around a crew of original characters, made for the golfer who swings smooth (in their head), loses a ball or two, and still has the best time in the group.

Meet Butter

Our lead character is Butter: a retro stick of butter with a smooth swing, a big heart and a slice he won't talk about. His line, Smooth Like Butta, is where the parade starts.

The rest of the crew

Butter has friends warming up on the range. New characters and lines are on the way, each with their own personality and the same sense of humor.

How it's made

Every Divot Parade item is printed to order by our print partners and shipped straight to you, so nothing sits in a warehouse. Standard shipping is free on US orders of $45 or more.

Questions? Email support@divotparade.com or reach us through our contact page.